Saturday, September 11, 2010

David Cameron seeks to 'Nudge' people in right direction

Daily Telegraph
September 10, 2010

The Prime Minister invited Mr Thaler, an American economist, to Downing Street last week to discuss his thoughts on how to influence people's behaviour without pushing them.

Mr Thaler worked with Mr Cameron's "behavioural insight team" to help them in their task of making savings within two years by influencing people to change their behaviour, it was reported.

Mr Cameron believes the ideas put forward in Nudge, a 2008 bestseller, are compatible with the policies of his "Big Society", the Financial Times reported.


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